strategic vision + brand + storytelling for people (and places) natural to the urban environment

our modest size

may surprise you.

especially when you see how

many firms (and civic players)

we’ve helped make a

successful strategic move.

and when it comes to

brand story + bring-it-to-life actions,

we’re big on finding

the game changer.

the power of make + do.

it’s a beautiful thing.

at fish to water, we help people move forward with organizational visioning, project positioning, brand development, storytelling, copywriting, new media and graphic design.


we work with people who love urban energy and the environment—people as dedicated to maximizing project potential as they are to giving back.


we also partner with civic players looking to make new friends by all creative means possible as complex projects take shape.


in all ways, clarity trumps jargon.

strategic services (and essential creative chutzpah).


Organizational visioning

Brand visioning

Pre-project investment positioning

Proposal + competition positioning

Competitive analysis


brand strategy

Client + brand audit

Brand platform


Creative direction

Storytelling + messaging

Script development

brand implementation

Graphic design

Print collateral

Web design

Branded environments

Wayfinding + signage


new + social media strategy

Content strategy

Community building

Reporting + analytics

community connections

Tactical urbanism + pop-ups

Event design + production

Participatory engagement

Public involvement process

Media strategy + outreach



collaborative services

Assemble + lead consulting teams

Market analysis


Public + social practice art

Exhibition design

built environment + urban design advisory services

green urbanism

Policy development

Sustainability strategies

Rating systems +
performance criteria

Expert review + testimony


transit communities

Station area planning

Transit oriented development

Expert review + testimony

development advisory

Private/public partnerships

Mixed-income redevelopment

Community + government affairs

Entitlement strategies

Expert review + testimony

collaborative services

Assemble + lead consultant teams

Market + feasibility studies

Highest + best use studies

Architectural illustration

Universal access (ADA)

GIS + geospatial analysis + visualization

strategic + creative services

built environment

Opus · Intracorp · NBBJ · Unico · PCC Natural Markets · Weinstein A+U · Realogics Sotheby’s · Hewitt Architects · Rowley Properties · The Justen Company · Era Living · Kinzer Real Estate Services ·  Lake Union Partners ·  MUSE Development · Apollo Development · BireM · Krei Architecture · Street-Works · Teutsch Partners · Citrone · Prestige Residential Construction · Blumen Consulting · BERK  · CA Stanford Associates · CBRE · CH2M Hill · GVA Kidder Mathews · CF International · Makers · Mithun · Olson Kundig Architects · OTAK · Sellen Sustainability · Tarragon Development · Urban Visions · Wilson Meany Sullivan


real estate + retail

Fifteen Twenty-One Second Avenue · Live Historic · Wards Cove · Aljoya · Era Living · 81 Vine Street · Waterfront Landings · Ellington · The Vine Building · Portsmouth · Marin (Blaine) · Vela (New York) · Pacifica Bay (Mexico) · Sweetwater (Sun Valley) · Four Seasons (California) · Tully’s Coffee · Glassybaby · Bellevue Square · City Centre (Seattle) · Holland America · Cinerama · Kimpton Hotels · Mission Hill Family Estate · Sleeping Lady Resort · Zed


corporate + healthcare

Boeing · Chevron · Microsoft · Pacific Gas & Electric · Safeco · Balanced Body · Aventail Digital Music Express (DMX) · Gallery Player · VFZoom Workplace Technology · Apollo Healthcare · Airlift Northwest · Evergreen Medical Group · Kitsap Physicians Service · Overlake Hospital · Physicians Insurance · Ascendancy Healthcare


civic + public agency

City of Seattle Mayor’s Office · City of Seattle Planning and Development · City of Seattle Office of Sustainability · City of Seattle Office of Economic Development · Seattle Public Utilities · Seattle Parks and Recreation · Seattle Department of Transportation · Community Power Works · Washington Department of Health · Washington Developmental Disabilities Council · Washington Superintendent of Public Instruction · US Department of Education · Portland Bureau of Planning · Portland Development Commission · Seattle Housing Authority · Port of Seattle · Sound Transit · King County Metro Transit · Clackamas County Housing Authority · City of Chicago · Denver Housing Authority · Fremont (CA) Economic Development · Helena Housing Authority · Bellevue Parks and Recreation · City of Issaquah Major Development Review Team · Kirkland Parks and Recreation · Lynnwood Community Development · Renton Community and Economic Development · Renton Housing Authority · Port of Bremerton


non profit + philanthropy

Urban Land Institute · CityLab7 · Seattle Center Foundation · Reconnecting America · KCTS · RSF Social Finance · Sightline Institute · Portland Sustainability Institute · Bellevue College · Black Rock Arts Foundation · Gallaudet University · Neighborhood Farmers Market Alliance · Seattle Central Community College · University of Washington Community Connections · Global Green Lower 9th Ward · Babes Network · Chief Sealth High School · University Heights School Acquisition · Garfield High School · MS Society · Storefront Olson Kundig · Pacific Northwest Ballet · Sustainable Connections

our national, regional and start-up client friends.

victoria medgyesi

Victoria Medgyesi is a highly experienced strategic visioning, brand, storytelling professional who gets her kicks helping people get where they want to go. Medgyesi uses her anthropological perspective, journalistic experience, and facilitation skills to shape strategic conversations that make the most of each opportunity. Her talent for questioning assumptions and crafting an authentic brand story is exceptional.


learned along the way: just because you don’t know something’s happening doesn’t mean it isn’t.

joy rubin

Art director + graphic designer Joy Rubin has great strategic brand instincts—a fact that’s reflected in her expansive portfolio and the many creative kudos that have come her way. Her expertise in brand-focused applications includes brand development, print and on-line marketing campaigns, website design, signage, and exhibit design. Rubin has worked extensively with built-environment and hospitality clients.


Learned along the way: never pander. 

victoria oestreich

Victoria Oestreich wears several hats: she’s a social media outreach whiz, a disciplined project organizer, and a senior at the University of Washington (with a special interest in social psychology within organizations). Oestreich came to Fish through a new media internship, and never left. She’s also an executive council member of Sigma Kappa, a service-based sorority at the UW.


Learned along the way: if what you're looking for is perfection, take a step back.

We’re quite the professional mashup when it comes to expertise.

fish to water helps people
do flat-out fantastic things.

chat? coffee brews ‘til four.

then it’s happy hour.

email victoria at